Lillie&Lee expands pet wellness brand into human supplements

Lillie&Lee is extending its independently tested pet-wellness model into a national human supplement line, adding multivitamins, greens and CBD-based gummies for sleep, focus and balance. The move is backed by new survey data showing many pet parents already take supplements themselves, and it positions the brand as one of the few publishing lab results across both pet and human products.

Why it matters: - Lillie&Lee is broadening from pet wellness into human supplements, betting that the same trust factors pet owners want — clean ingredients, lab testing and transparency — also matter in human wellness. - The expansion gives the brand a larger addressable market and ties its pet-first identity to a new consumer category. - The company is also using new survey data to argue that pet care and personal wellness already overlap in the same households.

What happened: - Lillie&Lee announced the national expansion of its human wellness line on Aug. 3, 2026. - The brand says the human line extends the same transparency standard it uses for pet products. - The launch includes a men’s multivitamin, a women’s multivitamin, a greens formula and three sugar-free, THC-free gummies. - The gummies are Calm, with CBD for everyday balance; Clear, with CBD and CBG for daytime focus; and Cozy, with CBN and CBD for sleep.

The details: - Every human wellness product is made with clean, simple ingredients and backed by published lab results. - Lillie&Lee says all pet and human supplements are backed by independent, accredited third-party lab testing with publicly available Certificates of Analysis. - Products are manufactured in U.S. facilities that are cGMP-compliant, FDA-registered or SQF-certified, depending on the line. - The company says the expansion makes Lillie&Lee one of the only wellness brands publishing independent third-party lab results across both pet and human product lines. - Lillie&Lee has more than 950,000 followers across its social media platforms. - The company’s roots trace to Asher House Wellness, founded by animal rescue advocate Lee Asher. - Lillie&Lee is named for Lillie, the St. Bernard whose rescue helped start the brand. - The brand says its Asher House sanctuary in Oregon has given hundreds of rescue dogs a second life. - Lillie&Lee says its CBD line is independently third-party tested with publicly available Certificates of Analysis. - The company directs readers to learn more at lillieandlee.com.

Between the lines: - The move turns a pet wellness brand into a lifestyle wellness brand without abandoning the rescue and transparency story that built its audience. - The new consumer report helps frame the launch as behavior-based, not just product-driven. - In the Lillie&Lee Pet Wellness Consumer Trends Report 2026, 4,095 pet parents were surveyed. - In that survey, 65% said their pet took a regular supplement in the past year, and 72% said they did too. - The survey found 29% gave their pet a CBD supplement last year, while 19% took one themselves. - Lee Asher said the next step is building a wellness brand where care for yourself, your family, your pets and others are connected. - D.J. Gugenheim, president of Lillie&Lee, said the company wants customers to see wellness as a shared journey between pets and owners.

What's next: - Lillie&Lee will now compete in the human supplement market while keeping its pet line in place. - The brand is likely to lean on its third-party testing, rescue mission and social following as it tries to convert pet customers into human wellness buyers. - The company’s pitch suggests more cross-category products could follow if the human line gains traction.

The bottom line: - Lillie&Lee is trying to turn trust built in pet wellness into a broader human wellness business, with transparency as the core selling point.