SportsBug extends Oregon audio streaming deal

SportsBug renewed its agreement with Learfield and the University of Oregon to keep real-time radio play-by-play available for Ducks fans at games. The no-delay audio is designed to sync with live action and remains free through the Oregon Sports Network app and goducks.com.

Why it matters: - Ducks fans can keep using near-instant radio commentary while watching games live, reducing the delay that usually separates streaming audio from in-venue action. - The service is available at no cost, which makes synchronized live audio easier to adopt for fans at Oregon athletic events. - The renewal extends a fan experience that has already been used across football, basketball and baseball.

What happened: - SportsBug renewed its agreement with Learfield and the University of Oregon on August 20, 2026. - The deal continues real-time, ultra-low latency radio play-by-play streaming for fans attending Ducks athletic events. - The service launched last August and has been used at both home and away Oregon football games.

The details: - SportsBug’s technology delivers audio with less than one second of delay. - Traditional sports streams can lag live action by 30 seconds to two minutes or more. - The system uses 4G and 5G network capabilities to transmit existing play-by-play broadcasts to fans’ smartphones. - Fans can access the live broadcasts through the Oregon Sports Network app or on goducks.com. - The streaming service also has been used for Men’s and Women’s Basketball and Baseball. - Chuck Bortnick, SportsBug chief operating officer, said the past year reinforced the value of synchronized live audio and that the company looks forward to building on that success. - Joey McMurry, director of broadcasting for the Oregon Sports Network, said real-time listening has been a strong addition to the operation.

Between the lines: - The renewal signals that Oregon sees value in pairing live game attendance with synchronized audio, not just offering a standalone digital feed. - SportsBug is positioning ultra-low latency as a fix for one of the most common frustrations in stadium and arena streaming. - The “transistor radio” comparison suggests the service is meant to recreate a familiar game-day habit in a mobile format.

What's next: - The service will continue through the upcoming season under the renewed agreement. - SportsBug said it expects to build on last year’s results as more Oregon fans use the synchronized audio option. - Fans can continue using the free access points already in place through the Oregon Sports Network app and the Oregon Athletics website.