Old Trapper renews NFL Network sponsorship for 2026 football season
Old Trapper is back as presenting sponsor of NFL Network’s Good Morning Football for a sixth straight year and is adding a new weekly On the Field feature to NFL GameDay Morning. The deal extends the brand’s visibility across NFL Network programming as football season gets underway.
Why it matters: - Old Trapper is deepening its NFL Network presence during a season when football content drives heavy audience attention. - The renewal keeps the beef jerky brand in a recurring game-day environment with product exposure, branded segments and TV spots. - The new weekly feature gives Old Trapper another recurring placement tied to live analysis and on-field explanation.
What happened: - Old Trapper announced a return as presenting sponsor of NFL Network’s Good Morning Football for the sixth consecutive year. - The brand will also present a new weekly segment, On the Field, on NFL GameDay Morning. - The sponsorship was announced Sept. 29, 2026, from Forest Grove, Oregon.
The details: - The season-long Good Morning Football sponsorship includes product integration, brand highlights, in-show billboards and TV spots across NFL Network programming. - The “What’s Your Beef?” feature will continue to air each Wednesday with Old Trapper sponsorship throughout the season. - The Old Trapper character will make occasional appearances in short video segments. - The new segment, “On the Field presented by Old Trapper Beef Jerky,” will show NFL GameDay Morning talent demonstrating a specific play or scheme on the field. - Old Trapper Smoked Products has made handmade beef jerky from Forest Grove, Oregon, since 1969. - The company says its products are distributed nationwide and made with lean strips of beef, seasoning ingredients and real wood-fired smoke. - Old Trapper also says it has been recognized as Category Captain by Convenience Store News. - More information is available on Old Trapper’s website.
Between the lines: - The renewal suggests Old Trapper sees NFL Network as a repeatable way to reach football fans across the full season, not just through one-off ads. - Adding a demo-style segment broadens the sponsorship beyond branding and into on-air content that can better link the product to game-day viewing habits.
What’s next: - Good Morning Football and NFL GameDay Morning will carry the Old Trapper integrations throughout the 2026 football season. - The new On the Field feature will debut as part of the weekly NFL GameDay Morning lineup. - Old Trapper’s Wednesday What’s Your Beef? feature will continue through the season.
The bottom line: - Old Trapper is turning a familiar sponsorship into a broader football-season media package with more branded touchpoints and a new content role on NFL Network.
Disclaimer: This article was produced by AGP Wire with the assistance of artificial intelligence based on original source content and has been refined to improve clarity, structure, and readability. This content is provided on an “as is” basis. While care has been taken in its preparation, it may contain inaccuracies or omissions, and readers should consult the original source and independently verify key information where appropriate. This content is for informational purposes only and does not constitute legal, financial, investment, or other professional advice.
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